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AI Courses FutureLearn Postgraduate 10 weeks 12605 views

Digital Marketing and Artificial Intelligence (AI)

Upskill in AI to optimise digital marketing and operational efficiency. Earn 10 UK Level 7 credits with this online microcredential.

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Level: PostgraduateDuration: 10 weeksEffort: On demand, self-paced with set assessment datesCertificate: 10 UK Level 7 Credits + Formal CertificateUpdated: 14 hours ago
FormatOnline Microcredential
LanguageEnglish
PrereqsBasic understanding of digital marketing principles recommended. No prior AI knowledge required.
Digital Marketing and Artificial Intelligence (AI) cover

Course snapshot

  • AI in Marketing
  • Digital Marketing Strategy
  • Big Data in Marketing
  • Operational Efficiency
  • Customer Engagement
  • Ethical AI in Marketing

This online microcredential from Nottingham Business School explores how AI can transform digital marketing and operations. You will gain skills to develop and implement AI strategies, enhance decision-making, streamline operations, and boost customer engagement. The program covers ethical and governance issues, data privacy, and regulatory frameworks. Assessment is through a 2000-word report with multiple submission dates. On completion, you will receive 10 UK Level 7 credits and a certificate, with the option to build towards a Postgraduate Certificate in Leadership and Management Practice.

Perfect forMarketing professionals seeking to integrate AI, Business leaders aiming to optimize operations, Students aspiring for postgraduate credits
Not forLearners not interested in marketing applications of AI, Those seeking highly technical machine learning skills
Price874.00–874.00 USD

Pricing and availability can change. Always check the provider page.

Upskill in AI to optimise digital marketing and operational efficiency.— Nottingham Business School

Syllabus

  • Before learning: Intro short course
  • Weeks 1-10: Digital Marketing and Artificial Intelligence modules
  • Assessment: 2000-word report
  • After learning: Earn 10 UK Level 7 Credits + Certificate
See full syllabus on FutureLearn

Instructors & Institution

Institution

Nottingham Business School

Instructors


  • Faculty of Nottingham Business School

Career outcomes

Admission & cost

Next start2025-06-16
Deadline2027-07-31 00:00:00
Audit—
Free trialNo
Financial aid—
Price874.00–874.00 USD

Assessment required: 2000-word report. Credits obtained after successful submission on select dates.

Enroll

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Digital Marketing and Artificial Intelligence (AI)
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