Institution
Nottingham Business School
Course snapshot
- AI in Marketing
- Digital Marketing Strategy
- Big Data in Marketing
- Operational Efficiency
- Customer Engagement
- Ethical AI in Marketing
This online microcredential from Nottingham Business School explores how AI can transform digital marketing and operations. You will gain skills to develop and implement AI strategies, enhance decision-making, streamline operations, and boost customer engagement. The program covers ethical and governance issues, data privacy, and regulatory frameworks. Assessment is through a 2000-word report with multiple submission dates. On completion, you will receive 10 UK Level 7 credits and a certificate, with the option to build towards a Postgraduate Certificate in Leadership and Management Practice.
Pricing and availability can change. Always check the provider page.
Upskill in AI to optimise digital marketing and operational efficiency.— Nottingham Business School
Syllabus
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Before learning: Intro short course
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Weeks 1-10: Digital Marketing and Artificial Intelligence modules
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Assessment: 2000-word report
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After learning: Earn 10 UK Level 7 Credits + Certificate
Instructors & Institution
Instructors
- Faculty of Nottingham Business School
Career outcomes
Digital Marketing Manager
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See AI-powered jobs →AI Marketing Specialist
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See AI-powered jobs →Business Analyst
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See AI-powered jobs →Marketing Strategist
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See AI-powered jobs →Admission & cost
Assessment required: 2000-word report. Credits obtained after successful submission on select dates.
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