Where Kapwing shines

Kapwing puts a full creative studio in the browser so teams can plan, produce, and publish professional video from anywhere. The workspace opens in seconds with no downloads, then layers in AI to accelerate the busywork: automatic subtitles, translations, background removal, clean audio, silence trimming, smart cuts, and instant resizing for every major platform. Drag in footage, screen recordings, podcasts, or webinars and Kapwing helps you transform long-form content into an entire campaign of clips adapted to each channel’s aspect ratio and time limit. Templates, timelines, brand kits, and team folders keep projects consistent and collaborative, while exports deliver crisp results ready for social, ads, and landing pages. All of this happens securely in the cloud, so creators move from idea to published post with remarkable speed.

AI tools that save hours

Auto subtitles and translations, silence trimming, smart cut, clean audio, background removal, and instant resize help you ship more content with less effort.

From long-form to multi-platform

Clip highlights from webinars, podcasts, and streams, then auto-format for Shorts, Reels, TikTok, LinkedIn, and YouTube with on-brand templates and motion graphics.

Team workflows in the cloud

Comment, version, and approve in one place. Keep logos, fonts, and colors unified with Brand Kit and reusable templates so every export looks consistent.

Why creators and brands choose Kapwing

Kapwing streamlines the entire content lifecycle—from brainstorming to publish-ready deliverables—inside one simple browser tab. Its AI tools remove friction at every step: generate subtitles in seconds, polish voice with click-to-enhance audio, auto-trim dead air, and remove distractions with smart background cleanup. A deep template library and brand presets guarantee every asset looks on-brand across TikTok, Instagram, YouTube, LinkedIn, and shorts. Web-based collaboration lets producers, editors, and stakeholders work in the same project, leave comments, and ship fast without sending files back and forth. Because Kapwing handles recording, editing, resizing, and exporting in one place, teams ship more creative variations, test more hooks, and grow faster—without adding headcount.

Built for repurposing at scale

Turn one webinar, podcast, or product demo into a week of posts. Kapwing’s intelligent clipping and timeline tools make it easy to pull highlights, add captions and motion graphics, and instantly convert for vertical, square, or widescreen. Smart resize adapts layouts for every platform while keeping text and key visuals in frame. Auto-subtitles boost watch time and accessibility, while dynamic text, overlays, and progress bars add scroll-stopping polish. With folders, brand assets, and reusable templates, teams can build a repeatable workflow that turns raw footage into consistent, on-brand campaigns.

Collaboration and brand consistency, simplified

Kapwing’s cloud workspace is designed for teams. Invite collaborators, assign roles, and review edits with timestamped comments. Brand Kit stores logos, colors, and fonts so every export aligns with guidelines—no hunting for assets or manual recoloring. Templates keep intros, lower thirds, and call-to-action end cards uniform across editors and projects. Because everything runs in the browser, teammates on any device can contribute, and managers can approve final cuts in context. The result is a creative pipeline that is fast, organized, and scalable.